WELCOME TO VIDHIS' WORLD
“Innovative Ideas, Unwavering Dedication, and a Splash of Fun!”
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Experience
Social Media Coordinator
The HR Ally
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Increased organic LinkedIn followers by 150 through strategic content planning and execution
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Managed multi-platform campaigns across Instagram, TikTok, and LinkedIn with data-driven optimisation
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Developed audience segmentation strategies for targeted campaign execution across LinkedIn and Meta
2025
2024
Social Media Coordinator
Purple Patch Consultancy
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Led creative campaign execution including content creation, copywriting, and social post design
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Conducted audience segmentation and targeting strategies to improve ad reach and engagement
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Analyzed performance data to refine creative direction and optimise campaign delivery
Content Writer
eMarket Experts
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Created SEO-optimised content for websites, brochures, and email marketing campaigns
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Developed and optimised paid social campaigns on Meta with focus on conversion-driven ad copy
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Collaborated with cross-functional teams to maintain brand voice and meet project deadlines
2021 - 2022
2019 - 2021
Content Writer & Social Media Executive
United Way
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Managed organic and paid social campaigns for product launches and seasonal promotions
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Created SEO-optimized articles, blogs, and social media content ensuring brand consistency
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Monitored key metrics (CPL, CTR) and collaborated with designers to deliver high-performing creatives
Social Media Coordinator
Trizone Advertising
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Developed integrated marketing calendars and coordinated campaigns across healthcare, real estate, and tourism
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Crafted customer-centric, psychology-based ad messaging and marketing copy for multiple channels
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Built relationships with local businesses and executed impactful marketing campaigns for FMCG/food products
2017 - 2019
CONTACT ME
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